Eucatex has always been popular within the borders of Brazil and in neighboring territories for its innovative range of furniture and flooring products, but Dino.com writes that the arrival of Flavio Maluf as CEO has seen the company reach new levels of success as a global brand. Unlike many major business people Flavio Maluf is not driven solely by the bottom line, but is instead concerned with protecting the environment and helping the people of Sao Paulo live a more comfortable life.
Flavio Maluf has been an important part of the Eucatex family for a number of years after he returned to Brazil from New York in 1987 where he had spent a year learning about the international nature of the city and its business world. The growth of the Eucatex company since the return of Flavio in 1987 coincided with the brand growing to become a major international company through its range of wood based products; the company itself has been in existence since the 1950s, but the use of the latest technology has been growing for the last three decades under the supervision of Flavio.
Flavio Maluf understands the important role he plays in the global economy and also in the lives of the local people of Sao Paulo who work with the company and are affected by the decisions he makes. Maluf has brought security to the lives of the people of Sao Paulo by opening a new state of the art plant in the city where Eucatex creates the majority of its products; not only has Flavio Maluf created jobs in the city, but also provides funding for a number of community based products, including a maternity unit in the city. Flavio also looks to protect the environment and introduced a forestry education program that has become a global leader and yet another success for the historic Eucatex brand.